According to Sterling Silver Chef Bradley Borchardt, it’s still important to “understand your brand and see how you can create food that is approachable and travels well but maintains brand integrity.” Your takeout execution should still target the kind of customers that you welcome with dine-in services. “If your traditional menu items aren’t travel-friendly, try preparing takeout-friendly protein packs of marinated or seasoned meats for customers to supplement what they can prepare at home.”
Some other unique takeout executions to consider:
- Offering house-made, signature sauces and condiments by the quart or pint
- Creating experiential meal-kits as opposed to pre-cooked dishes
- Packaging family-style or themed menus that are reheat-friendly
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