Replacing lunchtime on Friday, Saturday brunch is now restaurants’ busiest daypart,1 a result of more professionals working—and eating—from home during the week. This shift allows restaurants to become more imaginative with brunch menus to attract hungry guests. As beef continues to be a long-time customer favourite,2 here are five ideas for incorporating the protein into your brunch menu.
1. Thick-Cut Beef Bacon
81% of morning menus offer bacon either as a side, crumbled into sauces or layered into breakfast sandwiches.3 While patrons expect the brunch favourite as pork, bringing a beef variety to the table can draw in curious guests. Try preparing and menuing thick-cut beef bacon made of the navel.
2. Beef Shakshuka
Shakshuka is a popular Middle Eastern and North African dish consumed at all times of day—including in the morning. Traditionally comprised of fried eggs adorning a zesty tomato-pepper sauce, Shakshuka can be made more protein-dense by adding strips of grilled teres major to please the 51% of guests who seek morning meals that are high in protein.4
3. Bloody Mary Jerky Garnish
As a brunch staple across North America, the Bloody Mary is a delicious assemblage between beverage and appetizer—or full meal depending on the amount of garnish.
Rather than sourcing a meat to embellish your Bloody Mary, prepare your own in-house. Thinly slice a beef eye round, tenderize with a mallet, then marinate and dehydrate in your oven. Complete the drink with celery, cherry tomatoes, pepperoncini, Castelvetrano olives and radish.
4. Steak and Eggs
One of the most classic protein-heavy brunch dishes is undeniably Steak and Eggs. While many cuts can accompany your eggs, potatoes, fruit or other side, consider a ribeye, New York strip or filet mignon.
5. Beef Strip Salad
For lighter brunch items, salads are an obvious choice. Should a guest prefer protein, suggest a salad complemented with strips of the generously marbled top blade.
1 Restaurant Business, 2023
2 Winsight, Today’s Beef Consumer 2023
3 Breakfast Proteins, Datassential, 2022
4 “Winning Breakfast, Generation by Generation”, IRI, 2022