Preparing food in the kitchen

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Tips & Tricks

5 SIMPLE WAYS TO MARKET YOUR RESTAURANT

In any given city, there can be what seems like an endless number of places to eat. With all that competition, you want to make sure your restaurant stands out so you can bring in new guests while keeping regulars coming back. Here are 5 easy tactics that you or a staff member could do to help reach a wider audience.
Tips & Tricks

DESIGNING YOUR MENU BASED ON CUSTOMER BEHAVIOR

A well-designed menu can mean the difference between a happy customer and a frustrating experience. “The menu is your roadmap to profitability,” says Dan Salem of Salem Foodservice Solutions, “so you got to keep it fresh, you got to keep it clean.”
Tips & Tricks

Tips for Effective Menu Storytelling

When you tell a brief story to describe your dishes, your menu takes on a new personality. These types of descriptions can excite your customers and entice them to come back to try more. Here are some tips for effective menu storytelling.
Tips & Tricks

How A Menu Engineering Matrix Will Help Your Bottom Line

Creating and pricing your menu can seem pretty straightforward. But without spending time looking deeper into the costs and rate of sale, you could be losing money and even drive off traffic. That’s why operators use a menu engineering matrix: a way to analyze profitability and popularity to determine how to best menu an item.
Tips & Tricks

Wine Pairings For Beef On The Menu

It’s no wonder why tannin-centric reds are traditionally paired with beef dishes – these wines are often used in the preparation of dishes like beef Bourguignon. Sipping on heavy red wine with a great steak entrée can also enhance the natural flavours of beef cuts. Selecting a wine variety can depend on the overall preparation of a dish, how lean the cut is, cooking time, and accompaniments.
Tips & Tricks

Preparation Methods: Smoking

Barbecue, barbeque, bar-b-q, BBQ – no matter what you call it, there’s no question about the level of flavour this method delivers. To dive into the basics of smoking beef, we sat down with Sterling Silver® Premium Meats customer Tim Keegan, Executive Pitmaster of Fiorella’s Jack Stack Barbecue.
Tips & Tricks

Whiskey & Beef Pairing Inspiration

A glass of red wine is an iconic partner to a great steak – but whiskeys and bourbons can complement a variety of beef dishes for those who favour the amber-toned spirit. The right beverage alongside classic and experimental dishes alike can take flavours from good to great, from great to unforgettable. Read on for our whiskey and beef pairing tips.
Tips & Tricks

How to Cut Waste and Boost Profit With Ribeye

Using every piece of a cut, such as ribeye, helps your business minimize waste and maximize profit.
Tips & Tricks

Adapting for Amazing Menus

An amazing menu doesn’t just happen. It takes time, patience, understanding and flexibility to make it something your customers tell their friends about. Our Sterling Silver Signature Chef, Nick Unangst has some excellent insight into how to roll with the punches.
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